Most of the speakers convey information. Jobs inspires!
1. Set the theme 設定主題
2. Make your theme clear and consistent 主題要清楚而且一致
3. Create the headline that sets the direction for your meeting 訂出能點出你的會議方向的標題
4. Provide the outline 提供(演講)大綱
5. Open & Close Each Section with a Clear Transition 用清楚的轉折開始或結束每個(演講)部分
6. Make it Easy for your listeners to follow your story 讓聽眾能輕易聽懂你的故事(論點)
7. Demonstrate enthusiasm 表現(證明)出熱情
8. Wow your audience 讓觀眾驚訝
9. Sell an Experience 行銷你的經驗
10. Make numbers and Statistics meaningful 讓數字跟統計變得有意義
11. Analogies help connect the dots for your audience 類推幫助觀眾連結你的各個論點
12. Make it Visual 視覺化你的論點
13. Paint a Simple Picture that doesn't overwhelm 讓演講形成簡單的圖片概念 不要累倒你的觀眾
14. Give them a Show 給觀眾一場表演
15. Identify your memorible moment and build up to it 找出(演講中)值得記憶的一刻 並好好發揮
16. Rehearse, rehearse, rehearse: Spend the time to rehearse 花時間演練
17. Give your audience an added bonus to walk away with 離開前給觀眾們一個額外的紅利(驚喜)